Defining and implementing a portfolio strategy for a world leader in boating
Situation and challenges
As a world leader in boating, leisure boat manufacturing, and associated services, the group must adapt to evolving market trends: internationalization, a shift from ownership to usage, environmental concerns, demand cyclicity, and changes in distribution channels.
The Group possesses a brand portfolio, industrial facilities, and global dealer networks, developed through its history and successive acquisitions. The relevance of these assets to current market challenges warrants review.
Key achievements
Acting as a permanent liaison between executive management and shareholder representatives, the advisory role focused on:
- The product roadmap
- Review and adjustment of the brand portfolio
- Evolution of management governance
- Review of the dealer portfolio and exploration of new distribution channels
- Avenues for improving industrial flexibility